Disciplined Entrepreneurship by Bill Aulet & Marius Ursache

Author:Bill Aulet & Marius Ursache
Language: eng
Format: epub
Publisher: John Wiley & Sons
Published: 2013-06-27T16:00:00+00:00

Step 11

Chart Your Competitive Position

IN THIS STEP, YOU WILL:

Show how well your product meets the Persona’s top two priorities.

Show how well the Persona’s priorities are met by existing products in comparison to your product.

Analyze whether the market opportunity you have chosen fits well with both your Core and your Persona’s priorities.

The Competitive Position is where you take your Core and translate it into something that produces real value for the customer, something that they will care deeply about.

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